Plans For 2018 – What’s On Your To-Do List?

What a year 2017 has been for ib3. New faces, new locations and a new studio in Tonbridge! Very exciting for all of us involved. But as this year comes to a close, the focus is now ensuring plans are in place to ensure 2018 is just as successful. What are your priorities next year? Well, from a creative and marketing point of view, have you thought about any of the following?

A Fresh New Look

2018 could be the year that you decide to give your image a bit of a refresh. There are numerous elements that collectively make up a brand. Maybe you fancy a new logo to represent your business, a new colour pallet to ignite some energy into your presence or even a complete overhaul. A fresh, new colour scheme and brand image can inject much needed energy into tired looking branding. Remember that you only get one chance at a first impression. Make sure that your branding is giving the impression that you want it to. If you’d like further insight into colour, check out this blog  regarding what colours to choose from our designer, Michelle.

A Shiny New Website

Is your website not fit for purpose? Maybe 2018 is the year you want to change that. Not only does it need to look great it needs to perform. When you’re replacing an existing website or even creating your first, there are so many factors to think about. Design, UX, maintenance options, CMS and a variety of other important considerations. Importantly, longevity and future thinking must be acknowledged. There are plenty of off-the-shelf options out there, but ensure that they fit your needs now as well as 5 years down the line. Maybe a bespoke option is best for you as it’s tailored to your business, your needs and can refreshed along the way.

Impressive New Print

Print isn’t dead and it is one of the very first opportunities to make that first impression. A business card at a networking event, a flyer landing on a desk, a brochure in a retail outlet. Print is a wonderful chance to separate your business from the competition. Colour, typography, paper quality, print finishing and technique. The new year could be a chance to renew your focus on quality print. Ensure that your brochure isn’t binned and your business card isn’t lost!

Extra Impact At Trade Shows

Have you got a packed show calendar next year? If so, do you have the stand that showcases your business in the best light? Whether you have a pop-up stand, roller banner or a custom built stand, a trade show stand should wow show attendees and draw them in to your space. If you’re spending the money and time to attend, ensure that your making the most of it!

More Web Traffic

Has 2017 proved a little slower than expected for online leads? It could be due to low web traffic. If this is the case, 2018 should be the year that you start new campaigns! Take a look at Pay-per-click as a potential option. A great way to deliver a specific message to your target audience as well as the opportunity to evaluate ROI at several levels. Combine this digital approach with some top quality content in industry journals or magazines in order to drive awareness for your business and website. Always look for an approach with the right balance.

So if you want to start 2018 heading in the right direction, get in touch to be seen, be heard and to be outstanding.

Thanks for reading.


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